I started my career as a technical writer, writing documentation for a few years before I made the transition to marketing writing. I'm glad I took this path, because it gave me tools for presenting very technical subject matter effectively and clearly in promotional text.

Find out what technical writers know that copywriters don't and watch next week for a related post on what technical writers can learn from copywriters.

The University of Missouri is now offering an online technical copywriting course, the Practicum in Technical Communication.

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I predict that within the year, many freelance and corporate copywriters will start to call themselves content writers, content marketers, or content developers.

The reason? Marcom and PR activities for many high-tech companies are shifting from traditional, document-based communications to more dynamic, multimedia forms of information sharing and dialogue.

In the past, the marketing-communication process for new product launches typically started with a checklist of "we need a data sheet, white paper, press release, and a few case studies."

With budget cuts and reduced staffing levels, you may be asked this year to take on the writing for marketing projects such as data sheets, white papers, or sales-oriented Web content.

And while you may be interested in marketing writing ... you may not sure whether you have the necessary skills and knowledge, or how to find the right work opportunities.

That’s why I wrote a free guide, Becoming a High-Tech Marketing Writer. It is packed with useful ideas and information on how to make this career transition.

Many technical writers are interested in marketing writing ... but don't know if they have the necessary skills and knowledge, or how to find the right work opportunities.

A free guide, Becoming a High-Tech Marketing Writer, is packed with useful ideas and information on how to make this career transition.

You can download this guide at: www.writinghightech.com